Microloan Expert Team With China Online Payment Expert

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A small consumer loan expert targeting customers in mainland China and Hong Kong has signed a long-term strategic cooperation agreement with a rival on China's Alibaba online shopping platform.

The deal allows Chinese consumers to take out small loans through smartphones or computer tablets, and funds can be transferred online, an analyst told GGRAsia.

In the Macau casino market, Chinese high-roller gamblers also guarantee them advanced gambling credit in Macau by signing liens on properties owned in Hong Kong or China, but popular market players have traditionally relied on store transactions through China Union Pay Ltd to move money across borders, junket industry sources told GGRAsia.

The new strategic partners in the deal announced on Monday are Hong Kong-based United Asia Finance Limited and Beijing-based 58.com , according to a Hong Kong filing by UAF parent Hong Kong financial services firm Sun Hongkai and Ltd. Nasdaq-listed 58.com offers online ads for the Chinese market

In late June, 58.com announced it had sold a 19.9 percent stake in its business to Tencent Holdings Ltd., Asia's largest internet company, for US$736 million. This means that 58.com and its new partner, UAF, can increase their marketing exposure by connecting to Tencent's messaging services WeChat and QQ.

"The deal potentially teams up companies specializing in non-face-to-face microloans, namely United Asia Finance and Tencent Holdings, which specializes in online payment systems," said the analyst, who asked not to be named, because he was not authorized to speak to GGRAsia about records on the subject.

Tencent Holdings' online payment platform Tenpay has a nearly 19% share in the mainland's third-party online payment market, while Alibaba affiliate Alipay has a commanding 48% share, according to data from China-based research firm Analysis International.

But in March, China's central bank said it was considering regulations that would significantly restrict the use of third-party payment systems, including Alibaba Holding Group and Tencent Holdings' payments arm.

According to mainland state media, the draft rule would limit spending by any individual who uses a third-party payment platform and transfers from a bank account to an account managed by a third-party company. The draft rule would also limit single purchases using third-party payment accounts to 10,000 yuan per month.

United Asia Finance's English-language website says the bank specializes in consumer finance. Services in the Hong Kong market include "Macao Internet Loans," which says it "welcomes any application from Macao and completes all loan application procedures via the internet to avoid the hassle of face-to-face contact."

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